Getting involved as a sponsor


If you are interested in reaching:

  • Landowners and estate managers
  • Growers and producers groups with UK, European and international interests
  • Farmers and cooperatives across the east of England
  • Researchers, technologists, funding bodies
  • Agri-food producers
  • Influencers in agri-tech at local, regional, national government
  • Early stage high growth technology companies

…then you need to be involved in Agri-Tech East – the UK’s only agri-tech cluster – that is leading the growth of a vibrant sector, focused on the business of agriculture.

Agri-Tech East is bringing together farmers, growers, researchers, technologists, investors and entrepreneurs across the east of England to create the UK’s first business-led cluster for agri-tech.

Agri-tech research and development has received significant government investment over recent years, aimed at tackling the global challenges such as food security and climate change and encouraging the translation of new ideas and innovations to the field. The need for multi-disciplinary partnerships to achieve this requires a forum in which such collaborations can be brokered and supported.

Agri-Tech East is working with our internationally-renowned research organisations, major companies, SMEs and start-ups to help inform and accelerate the journey of new innovations to the field and help encourage adoption of new products, services and practices.

We are delighted to be offering selected sponsors new opportunities for profile to a wide cross-section of the agri-tech ecosystem.

 

Benefits include:

Brand association with the UK’s fastest-growing agri-tech cluster organisation

Promotion of your organisation to the key stakeholders within the cluster and beyond

An opportunity to align with an organisation at the heart of innovation and thought leadership in agri-tech.

 

Sponsorship opportunities available with Agri-Tech East:

Pollinator meetings

£500* per meeting – exclusive sponsorship

They are held in the east of England at strategically important sites for agri-tech and have a flexible format, depending on the location and local context.

Our first Pollinator attracted 62 delegates from across the regional agri-tech ecosystem. Delegates scored the event an average 8.5 / 10 and unanimously declared they would be interested in attending, or participating in, future Pollinators. All respondents said they found the Pollinator worthwhile; specific comments include:

“Very valuable contacts made that I hope will provide us with long term innovations”

“I made some interesting contacts that we are following up now”

“It was worthwhile, both from understanding more about the aims and getting exposure to a cadre of companies in the sector”

“A wide cross-section of attendees”

“[I gained] some worthwhile insights into the challenges and potential solutions for food production”

Sponsorship of a Pollinator meeting includes:

  • Branding on the events pages of the Agri-Tech East website and inclusion in the narrative describing the Pollinator, delegate registration information and any associated press activity.
  • Sponsor’s logo on any welcome slides at the Pollinator and other printed material.
  • A trade stand at the Pollinator and 2 delegate tickets for members of staff from the sponsoring organization.
  • Reference to the sponsoring organisation in related Twitter traffic, blogs etc.

 

Special Interest Groups (SIGs)

£2,500* per year per SIG – exclusive sponsorship

The strategic direction of each SIG is overseen by an industry and academic co-chair, addressing a theme that is of both research and business interest and requires a multi-disciplinary approach to address it effectively. The topics are designed to provide opportunities for wider collaborations for mutual benefit, to attract new funding and demonstrate national excellence and local activity in these areas.

Five priority areas have been identified, each of which will comprise a SIG:

– Soil health

Data management

Water for agriculture

Remote sensing and monitoring

– Measuring crop performance in the field (aka “Field Phenotyping”)

Each SIG will have at least four events each year, with supporting social media activities to increase the communication and collaboration opportunities.

A summary “thought paper” will be produced and published after each meeting.

Sponsorship of a SIG includes:

  • Branding on the SIG pages of the Agri-Tech East website and inclusion in the narrative describing SIG events, delegate registration information and any associated press activity before or after the event.
  • Sponsor’s logo on the welcome slides at all SIG events and any printed material.
  • A trade stand at SIG events and 2 delegate tickets for members of staff of the sponsoring organization.
  • Reference to the sponsoring organisation in related Twitter traffic, blogs, thought papers etc.

 

Agri-Tech East Annual Conference: “Realising Our Agricultural Economic Potential” (REAP)

£2,500* – Multiple sponsors

Our first REAP conference was held on Wednesday 12th November 2014 as part of the wider Agri-Tech Week initiative. The conference sold out within 6 weeks of opening registration, with over 50% of delegates being from global and local agri-business (including farmers), with 10% from the academic / applied research base and 10% investors. The Start-Up Showcase featured 8 agri-tech companies in varying stages of maturity. Of these, 5 have subsequently entered into further discussions with investors and potential development partners.

Companies represented included: Anglia Farmers, Delta-T Devices, FramFarmers, G’s Fresh, Germains Seed Technology, Greens of Soham, Greenvale AP, Hutchinsons, Kellogg’s, Microsoft Research, Pepsico, Plextek, Produce World, Sainsburys, Spearhead International, Syngenta, URSULA Agriculture, TTP Group, Vidacycle.

Investors: Anglia Capital Group, Anther Investments, Cambridge Innovation Capital, Syngenta Ventures.

Organisations: British Beet Research Organisation, British Growers, British Society of Plant Breeding, Innovate UK, Knowledge Transfer Network, National Farmers’ Union.

Academic: John Innes Centre, Rothamsted Research, University of East Anglia, University of Cambridge, University of Lincoln (National Food Manufacturing Technology Centre).

Press: BBC Farming Today, East Anglian Farming World, Farmers’ Guardian.

Delegates scored the event an average 8.7 / 10 and feedback included comments such as:

“A very professional and well balanced conference” (Delegate from multinational agri-food business)

“Thanks for all your effort with the Conference – I found it fantastic and fascinating and incredibly stimulating.” – (Delegate from the research arm of global software company)

“Thank you for such a well-organised and well-structured day. There were lots of good contacts made, and we listened to very good presentations” (Delegate from major agronomy company)

“Congratulations on an excellent day – good sweep of papers including wants v needs, solving problems v “how do we sell this to farmers?”, short-term v horizon scanning” (Farmer delegate)

Target audience: Technologists, researchers, technical representatives of large and small scale agri-businesses, farmers, investors and entrepreneurs.

Sponsorship of REAP includes:

  • Branding on the REAP pages of the Agri-Tech East website and your logo on the delegate registration information
  • Your logo on the welcome slides at the event and on any printed delegate material
  • A trade stand at the event, and 2 delegate tickets for members of staff from the sponsoring organization
  • Reference to the sponsors in related Twitter traffic and other publicity, including the conference report.

As well as generic sponsorship of the conference, we are also offering the opportunity for two organisations to exclusively sponsor either the Producers’ Panel or the Start-Up Showcase for £3,000* each. These are specific modules within the conference programme which will give your organization unique profile for activities relating to either technology translation into the field (Producer Panel) or support for early stage ventures (Start-up Showcase).

KPIs of REAP 2014

– 100 registrants (event was 30% over-subscribed). Target audience for REAP 2015 is #200.

– 6 articles in local news and trade press (including Eastern Daily Press, East Anglian Daily Times, East Anglian Farming World, Arable Farmer, Farmers’ Weekly), and TV (Mustard News) and radio coverage (BBC Farming Today).

– Twitter reach over 50,000 (included Kellogg’s and Pepsico PR teams)

Conference report with over 5,000 hits within six months.

 

To discuss sponsorship opportunities within Agri-Tech East, please contact:

Dr Belinda Clarke, Director

belinda.clarke@agritech-east.co.uk

Agri-Tech East, c/o Cambridge Network

3 Charles Babbage Road

Cambridge

CB3 0GT

Or contact us using the contact form.

*Please note all prices are exclusive of VAT