Loading Events

« All Events

REAP Conference 2019

November 6

REAP 2019 - Innovating for One Agriculture

Innovating towards One Agriculture

REAP 2019 - Innovating for One Agriculture


“If everyone is moving forward together, then success takes care of itself.”

– Henry Ford

Producers of food? Suppliers of green energy and bio-based materials?  Custodians of the countryside? Protectors of the planet?

With demands increasing in all these areas REAP 2019 will explore how the concept of ‘One Agriculture’ (an integrated approach to harnessing innovations) could help farmers and growers fulfil these roles and also create profitable, productive and sustainable businesses.

We are inviting experts from different spheres and the next generation of industry leaders to show how agri-tech will enable farming to be part of the solution to grand challenges. 

Innovating towards One Agriculture

Agri-Tech East is arguing that human health, animal health, ecosystems and food production are inextricably linked by best practice in farming. 

Healthy soils can help mitigate or acerbate the impacts of climate change. The choice of crop and its cultivation can determine if food production becomes vulnerable or resilient to disease risk and extreme weather events.

So is “One Agriculture” the answer? 

We think it might be. 

Scroll through the images below to see highlights of the programme

Hear why you should come to REAP from previous attendees


Welcome and Introduction

Richard Anscombe

Chief Executive Officer of FramFarmers, and Chair, Agri-Tech East Stakeholder Group

Richard is chief executive of FramFarmers; over the last ten years he has led the development of the organisation to become the UK’s leading farmer-owned cooperative for purchasing and grain marketing.

A firm believer in the use of technology to meet the challenges of the industry, he identifies sensor technology, robotics and advances in weather prediction as examples of where our sector will continue its technological evolution.

It's time for One Agriculture

Chair: Dr Susannah Bolton

Knowledge Exchange Director, AHDB

Susannah is responsible for managing AHDB’s Cereals and Oilseed division’s portfolio of R&D projects and associated knowledge transfer activities, including the production and publication of the recommended lists of crop varieties.

Simon Doherty REAP 2019

Simon Doherty

President of the British Veterinary Association (BVA)

Simon Doherty is President of the British Veterinary Association (BVA) 2018-19, chair of the UK One Health Coordination Group and holds a number of senior advisory roles in animal health and welfare.

BVA and BVA specialist divisions led the way in supporting the establishment of the UK One Health Coordination Group, which brings together key stakeholders from human health, animal health and the environmental sectors.

Throughout his two decades of experience in veterinary practice, industry and academia, Simon has held roles including the Animal Sciences & Aquaculture Specialist for the Department for International Trade and in the Northern Ireland’s Agri-Food & Biosciences Institute (AFBI).

The focus of Simon’s presidential year at BVA recognises the importance of continued collaboration with key stakeholders within the profession, and with members of the wider animal health and welfare sector. Simon sits on the International Organising Committee of the 6th World One Health Congress which will be held in Edinburgh in June 2020.

Prof. John Crawford

Science Director, Rothamsted Research

John Crawford is currently a Science Director at Rothamsted Research, and prior to that was Judith and David Coffey Chair in Sustainable Agriculture at the University of Sydney, where he was also Director of the Institute for Sustainable Solutions and Leader of Complex Systems at the Charles Perkins Centre.

His lifelong interest is in soil, and in particular to develop a theory of how soil works. He has put forward the idea that the interaction between soil structure genesis and microbial activity in soil gives rise to spontaneous organisation that determines key soil properties. His latest work combines soil metagenomics with physics and metabolic systems analysis to reveal the mechanisms of how nutrient, tillage and cover crop management can affect water storage, nutrient flows and efficiency, and carbon sequestration. He is now using this theory to seek ways of optimise soil management and to properly define the concept of soil health.

He works with both industry and research organisations to help ensure scientific discoveries can have global impact quickly, and is helping the UK Government Government deliver it’s £90M Transforming Food Production programme, which is part of its Industry Strategy to improve the productivity of UK agriculture. He works on projects with farmers in S. America, China and Borneo.

Heleen Prinsen REAP 2019

Heleen Prinsen

Specialist and project leader on Animal Health at the Southern Dutch Organisation for Agriculture and Horticulture

Heleen Prinsen is a specialist in animal health and welfare and has led a number of projects bringing together animal and human medicine, in particular the SaMeDi (Collaboration between medics and veterinarians) project which builds on the tradition of vets and doctors meeting after Sunday mass to discuss the health of the community.

Heleen works for the Southern Agriculture and Horticulture Organization (ZLTO), a membership organisation that represents about 15,000 members, of which about 6500 are farmers and growers in the South-Netherlands. It aims to help its members produce healthy food innovatively and sustainably.

ZLTO has the slogan ‘Farming is the Solution’ and engages with consumers and entrepreneurs to look for answers to major social issues; whether it is about food safety and food security, the quality of life in the countryside, health or climate.

She has a wide network of partners in the veterinarian and human medicines, to make the gap between scientist and the farmers smaller and have better translation of scientific research and connection between those groups concerning One Health.

Start-Up Showcase

Chair: Nicole Sadd

Executive Director, Rothamsted Centre for Research and Enterprise

Nicole is Executive Director of Rothamstead Centre for Research and Enterprise; the hub promotes collaboration and innovation by partnering with commercial agricultural technology businesses to open up the research process.

Emerging Agri-Tech

Vicky Foster REAP 2019

Chair: Dr Vicky Foster

Head of the British Beet Research Organisation (BBRO)

Vicky joined BBRO in 2018 from AHDB where she was Head of Research and Knowledge Exchange Programme Management. She has over 15 years of practical experience of science delivery in the cereals and oilseeds industry and with a PhD in plant pathology, she has a good understanding of the plant protection issues facing the industry today.

Next Generation Innovation

Rosie Begg REAP 2019

Rosie Begg

Gorgate Products Fruit Farms

Rosie works as Head of Farm Strategy for Norfolk based Gorgate Products Fruit Farms, specialising in blackcurrants, arable and Victoria plums.

After several years working in London, it was on a long distance bike ride from Norfolk to Crete that Rosie decided to return to the family farm, with the vision to make it a resilient, diverse and exemplary business fit for the future.

Although her lack of prior experience in farming has proved a steep learning curve it has provided a unique perspective on farming practices and in March the farm began their own field trials to reduce their reliance on pesticides.

Rosie believes everyone can start innovating in their own way and that collaboration, openness and data-led decision-making will be the key to her farm’s success.

Tom Collison REAP 2019

Tom Collison

Collison & Associates

Tom is part of Collison & Associates Ltd, an agri-food consultancy, which uses its knowledge of the commercial and research sectors to help translate new science into successful technologies.

He has a degree in Food Science and Microbiology a degree in Food and Drink Operations Management and a broad knowledge of UK agriculture, having worked in cut flowers, soft fruit, potatoes, vegetables, stock plants, livestock and arable farming.

Tom is passionate about innovation, particularly vertical farming and aeroponics and was a Sainsbury’s Ag Tech Scholar in 2017. He is currently working on two H2020 projects focusing on Short food Supply Chains (SKIN) and the Bioeconomy (ENABLING) as well as projects for the Internet of Food Things Network Plus and the Lincoln Institute of Agri-Food Technology.

He is an active member of Agri-Tech East’s Young Innovators Forum and takes an active interest in post-harvest technology and automation.

Camilla Hayselden-Ashby REAP 2019

Camilla Hayselden-Ashby

Head of Product at fieldmargin

Camilla is the Head of Product for fieldmargin, a simple, easy to use app which acts as a digital farm map and notebook. Making it easy for farmers to keep track of what is happening on their farm and communicate with their team so they can make better informed farming decisions.

Camilla believes strongly that there is a need for change in agriculture to make it economically viable for farmers and environmentally sustainable. Integral to this is creating an improved dialogue between producers, consumers, and policy makers.

She is an advocate for the valuable role that technology can play in the sector and a champion for R&D investment and schemes to facilitate the wider adoption of technology.

Alongside her work at fieldmargin Camilla works on her family’s mixed farm in Kent. Before agriculture she worked in marketing as a strategist with a focus on digital and social media clients from technology, automotive, travel and FMCG sectors.

Camilla has a Graduate Diploma in Agriculture from the Royal Agricultural University and a degree in Philosophy and Economics from the London School of Economics.

Emma Kelcher REAP 2019

Emma Kelcher

Technical Manager at Elveden Farms

Emma Kelcher is the Technical Manager at Elveden Farms and is passionate about using research to improve the quality of produce from field to packhouse and beyond.

Elveden Farms is one of the most highly respected vegetable businesses in East Anglia. It focuses on using science to challenge best practice in crop production, while maintaining and enhancing the environment.

The potato store at Elveden opened in 2018 and uses environmental control of airflow and temperature, instead of chemicals, to maintain the quality of the produce.

Emma’s role is looking after the whole quality chain from soil health, seed health to plant health through to delivery of quality British produce, across onions, potatoes, carrots and parsnips.

This includes food safety management such as: HACCP field management, internal auditing in red tractor assurance, LEAF, and Marks and Spencer Field to Fork. The quality management extends further than the produce. The estate is also committed to wildlife conservation so all farming operations are carried out with this in mind.

Tom Pemberton REAP 2010

Thomas Pemberton

Pemberton Dairies

Thomas is a farmer on the family dairy farm, Pemberton Dairies, which diversified into raw milk in 2016.

When Thomas’ video – to show consumers how to use the newly installed raw milk vending machine – went viral it marked the start of a digital revolution for the farm. Footage receiving over eleven thousand views on Facebook and five hundred on YouTube, all within 2 days.

Witnessing the effect his videos have in building a bridge between farming and the general public, he set about creating more for social media and started a YouTube channel called “Tom Pemberton Farm Life” that now has 72,000 subscribers.

Thomas has utilised the traction and attention from his digital presence to boost the profile of the farm and its shop.

Alongside the farm shop and dairies, the family still deliver milk to doorsteps, with five milkmen out three or four times per week, plus two commercial rounds out six days per week.

Brian Rigney REAP 2019

Dr Brian Rigney

The Sainsbury Laboratory (TSL)

Brian Rigney is a Postdoctoral Scientist for the 2Blades Group, part of The Sainsbury Laboratory (TSL)

The 2Blades develops new solutions for combating plant diseases. Its discovery science is based on advancing the understanding of molecular interactions between host and its pathogens. This is translated into products for subsistence and commercial farmers via the 2Blades Foundation.

Brian was brought up on a profitable farming enterprise and has always been aware of the need for constant crop improvement. This ignited his interest into developing new types of selection tools for use in plant breeding.

He joined the 2Blades Group in 2017 to study the genetics of disease resistance against Phakopsora pachyrhizi in diverse legume species. Before this he worked on potatoes, mapping nematode resistance genes and validated the efficacy of molecular markers in a commercial breeding programme. This was aimed improving resistance levels towards nematodes.

Closing remarks

Dr Belinda Clarke

Director, Agri-Tech East

Under Belinda’s direction the membership of Agri-Tech East has grown to encompass businesses at every stage of the agrifood value chain and representatives from the leading academic and research organisations. Its international profile is growing and so is its influence with policymakers.

Originally trained as a plant scientist, Belinda is a Nuffield Scholar, an Associate of The Royal Agricultural Societies, a Fellow of the Royal Society of Biology and a Chartered Biologist, a council member of the UKRI-BBSRC Council and a trustee of the Royal Norfolk Agricultural Association.


08.00 Farmer Breakfast Meeting (invitation only)


10.00 Welcome and Introduction

Richard Anscombe. CEO, FramFarmers and Chair, Agri-Tech East Stakeholder Group


10.10 Keynote Session: It’s Time for One Agriculture

Sponsored by AHDB

Agri-Tech East is advocating taking One Health into the next dimension with the concept of One Agriculture, arguing that human health, animal health, ecosystems and food production are inextricably linked by best practice in farming. When it comes to the grand challenges – farming is the solution. 

Simon Doherty, President, British Veterinary Association

John Crawford, Science Director, Rothamsted Research

Heleen Prinsen, Project Leader, South Netherlands Farmers Union (ZLTO)

11.15 Emerging Agri-Tech for One Agriculture

Sponsored by BBSRC

Chair: Vicky Foster, Head of BBRO

One Agriculture brings together technologies, expertise and thinking from different sectors. This session provides an opportunity to hear about the latest research and emerging technologies for commercial application.


12.30 Lunch


14.00 Start-Up Showcase

Sponsored by Rothamsted Enterprises

Chair: Nicole Sadd, CEO, Rothamsted Enterprises

The REAP Start-Up Showcase has been the launch pad for many of the UK’s most exciting agri-tech companies. This proven, high-profile platform helps early agri-tech businesses connect with investors, advisors, customers and collaborators. The selected companies will be introduced to REAP delegates on the day. 


15.20 Tea break


16.00 Sofa Session: Next Generation Innovation

We will explore One Agriculture through the lens of  “next generation” farmers, technologists and scientists currently establishing and developing their careers. We will hear the views of some of the UK’s promising young leaders in agriculture, horticulture, technology development and research. They will discuss innovations that are shaping the future in their sectors, the changes they would like to see and their vision for one Agriculture.

Tom Collison, Consultant, Collison and Associates

Rosie Begg, Norfolk blackcurrant farmer

Emma Kelcher, Technical Manager, Elveden Farms

Thomas Pemberton, Pemberton Dairies

Camilla Hayselden-Ashby, Head of Product, fieldmargin

Brian Rigney, Postdoctoral Scientist for the 2Blades Group, The Sainsbury Laboratory (TSL)


17.00 Closing Comments

Belinda Clarke, Director, Agri-Tech East


17.10 Networking Reception

Sponsored by SmithsonHill


Exhibition spaces are available! Contact us to find out more or download the registration form here and return to info@agritech-east.co.uk.

A limited number of exhibition spaces are available at the REAP conference for organisations wishing to showcase new innovations, technologies or equipment to the high level audience of farmers and growers, agronomists, investors, and the technical and commercial support providers to the industry.

We are particularly keen to feature innovations with a practical and visual element so that delegates can see how they currently operate (or are expected to work) in the real world. We are offering an exhibitor package which includes a stand, table and space for pop-ups / banners, and a ticket to the conference itself. Members of Agri-Tech East can benefit from a discounted exhibitor package.

This is an unprecedented opportunity to feature your organisation at one of the UK’s leading agri-tech events, and your organisation will feature in the post-REAP report, as well as appearing on our website as an exhibitor. For more details about how to exhibit at REAP, please contact us or download the registration form here and return to info@agritech-east.co.uk.


Exhibition stand + one conference ticket cost:

£200 for members (additional tickets £100 each)*

£350 for non-members (additional tickets £125 each)*


*prices exclude VAT

See some of the highlights of the 2018 exhibition:

This is one of the highlights in our calendar as a ‘must attend’ – it’s one of the only events where every interaction will add value for you.

– Antony Yousefian, Director UK, 30MHz

A big thanks to our sponsors...


Bursary sponsor

The AF Group, the UK’s largest agricultural purchasing co-operative, is delighted to be supporting REAP with bursaries that allow farmers and growers to attend the conference for the discounted rate of £50 (+VAT) per delegate. Anyone in the UK who is a grower or farmer, or who is in full-time education in agriculture (or an agriculture-related discipline such as plant science, agri-engineering, environmental sciences etc) is eligible to apply. Complete the entry form here.

As farming businesses adopt more and more technology, AF is pleased to work closely with Agri-Tech East to help them build a hub of global innovation in the east of England.

Jon Duffy, AF Group Chief Executive Officer, said: “Technology is a key part of our industry and will play an increasingly important role in farming businesses in the future. It is crucial we share knowledge and ideas to keep up-to-date with the latest developments, and conferences like REAP are an ideal way to do this.”



Sponsor of the Keynote Address

The Agriculture and Horticulture Development Board (AHDB) is a statutory levy board, funded by farmers, growers and the supply chain and managed as an independent organisation. Their role is to inspire and provide the tools for farmers, growers and industry to succeed in a rapidly changing world.

The AHDB work with six sectors including cereals and oilseeds, dairy, beef and lamb, pork, potatoes and horticulture to provide industry leading information. They carry out extensive research and development programmes, provide market information and analysis, do export development work, run education programmes and carry out knowledge exchange work with levy payers aimed at improving efficiency, productivity and sustainability.

Dr Susannah Bolton, AHDB’s Knowledge Exchange Director, said: “We are delighted to be sponsoring the Keynote Session at the REAP Conference this year. This builds on our close collaboration, membership and support of Agri-Tech East. The subjects covered all represent areas of huge significance to farmers who are constantly having to make decisions to improve their businesses. Healthy crops, healthy soils and healthy animals are fundamental building blocks of good farming, where innovation can support good decision making, limit waste and reduce risk.”

For more information on AHDB, please visit: www.ahdb.org.uk.



The Biotechnology and Biological Sciences Research Council (BBSRC) is part of UK Research and Innovation (UKRI) and invests in world-class bioscience research and training on behalf of the UK public. Funded by government, BBSRC invested £498 million in world-class bioscience in 2017-18.

Agriculture and food security is a priority for BBSRC and we aim to realise the potential of scientific advances to deliver innovations for farming. We support around 1,600 scientists in universities and institutes across the UK and invested £142.4m in agriculture and food security research programmes in 201718.

We support the Industrial Strategy Challenge Fund (ISCF), through which the Transforming Food Production Challenge will deliver £90m of new funding for precision agricultural technologies that will transform food production while reducing emissions, pollution, waste, and soil erosion and creating new export opportunities.

For more information on how BBSRC is working to support collaboration please visit: www.bbsrc.ukri.org/innovation

For further information on the Transforming Food Production Challenge, please visit www.ukri.org/innovation/industrial-strategy-challenge-fund/transforming-food-production or contact Business.Unit@bbsrc.ukri.org

Innovate UK

Innovate UK

Field sponsor

Innovate UK is part of UK Research and Innovation, a non-departmental public body funded by a grant-in-aid from the UK government.

We drive productivity and economic growth by supporting businesses to develop and realise the potential of new ideas, including those from the UK’s world-class research base. We’re an organisation of around 300 staff, drawn mainly from business working across the UK, with a head office in Swindon.

With a strong business focus, we drive growth by working with companies to de-risk, enable and support innovation by connecting businesses to the partners, customers and investors and funding business and research collaborations.

Since 2007 Innovate UK have committed over £1.8 billion to innovation and across all sectors, and this has been matched by a similar amount in partner and business funding. We have helped some 8,000 organisations with projects estimated to add more than £16 billion to the UK economy and create nearly 70,000 jobs.

Calum Murray, Head of Agriculture and Food and Innovate UK said “Our support is available to businesses across all economic sectors, value chains and UK regions, including agriculture and food here in the East of England. We are therefore delighted to be supporting the AgriTech East and the REAP conference.

For further information on Innovate UK visit the Innovate UK website.

Rothamsted Enterprises

Rothamsted Enterprises

Sponsor of the Start-Up Showcase

Rothamsted Enterprises is at the heart of agricultural research and is located on the world-renowned Rothamsted Research campus. We’re a unique hub focused on promoting collaboration and innovation by partnering with commercial agricultural businesses and opening up the research process.

We are proud of our state-of-the-art conference facilities and our flexible, collaborative laboratory and office space. These are home to a vibrant community of growing agri-tech businesses including Agri-Tech East members Timac Agro, CHAP and Grow Biotech.

Nicole Sadd, CEO of Rothamsted Enterprises, said: “Sponsoring the Start-Up Showcase at the 2019 REAP conference is very important to us and we’re excited to see all that the event has to offer. As an organisation, Rothamsted Enterprises is committed to supporting innovation, collaboration and excellence in agri-tech research, particularly in the East of England and through our partners such as Agri-Tech East.”


Sponsor of the Farmers’ Breakfast

Farmers have traditionally been price takers not price makers but from now on it will be those businesses that innovate, diversify and evolve – differentiating themselves in the marketplace – that are set to thrive. The successful farm will need to adopt the most efficient and productive technologies and farming systems, harvesting and scrutinising data to inform decision making.

Savills provides a range of specialist management and consultancy services to food and farming businesses, delivering practical support and guidance in a constantly changing industry. We understand that farming today covers wide-ranging activities and that many farms operate as complex enterprises, so our involvement draws on the broadest land and property expertise in the UK.



Sponsor of the Networking Reception

For the fourth consecutive year, SmithsonHill are pleased to sponsor the drinks reception at REAP where they will be sharing updates with the AgriTech East community about their proposed facility for AgriTech at the heart of the East of England.

Emma Fletcher, Managing Director at SmithsonHill, said: “Cambridge’s AgriTech Cluster is going from strength to strength. We are fortunate to have around us some of the world’s leading agricultural research facilities – our approach will provide that next step in commercialisation – taking the science out of the lab and the field, enabling product and process development to a commercial scale. We fundamentally believe that technology can radically change the Agriculture and AgriFood industries. By providing a world-class facility to complement existing resources we can further build on the synergy between farming, multi-disciplinary science and technology as part of the fourth agricultural revolution.”

Find out more by following us @SmithsonHill on Twitter, Facebook and LinkedIN, or at www.smithsonhill.co.uk

REAP Conference 2019

Agri-Tech East's REAP Conference 2019

Book now for an early bird discount!


Agri-Tech East members can login, or register for an account, in order to book at member rate. If you have difficulties booking please contact fiona.rust@agritech-east.co.uk.




Before 30th October: £125 for members of Agri-Tech East,  £200 for non-members

Between 30th October - 4th November: £125 for members and £225 for non-members

4th November onwards: £150 for members and £275 for non members


All prices exclude VAT.



BASIS Points are available to REAP attendees.

Find out more about the benefits of becoming a member of Agri-Tech East..





Bursary application, sponsored by AF


The AF Group is offering the opportunity to attend Agri-Tech East’s flagship REAP conference for the discounted rate of £50 (+VAT) per delegate. We are keen to offer the opportunity to see world-leading speakers and participate in thought-leadership debate about the future of farming and the role of innovation in new technologies. Anyone in the UK who is a grower or farmer, of who is in full-time education in agriculture is eligible to apply.


Bursary applications must be received by 10th October 2019 – applications received after this date will not be considered.


Successful applicants will be informed no more than two weeks after the closing date.


Download the application in pdf format here or as a Word document here.



November 6th, 2019 10:00 AM   through   6:00 PM
Rowley Mile Racecourse
Rowley Mile Drive
Newmarket, Cambridgeshire CB8-0TF
United Kingdom
Phone: 01223 760135
Event Fee(s)
Earlybird Ticket £ 200.00 + £ 40.00 VAT


November 6
Event Categories:
Event Tags:


Rowley Mile Conference Centre
Rowley Mile Racecourse
Rowley Mile Drive, Newmarket, Cambridgeshire CB8 0TF United Kingdom
+ Google Map