Innovation Insights at Cereals – an overview of agri-tech


CerealsDo you want a quick overview of the latest, exciting agri-tech that is emerging in the UK?

This year Agri-Tech East and Cereals are partnering to host Cereals’ first ever ‘Innovation Insights’.

Agri-Tech East has challenged its members – farmers, technologists, researchers – to summarise their new products, services or research interests in a series of 2-minute lightning presentations.

The independent organisation is building a business cluster to facilitate innovation. Director of Agri-Tech East Dr Belinda Clarke explains: “By bringing in new players, many of them from outside the industry, and making it easy for them to network with potential end-users, we are seeing new solutions to intransigent problems and accelerating the rate of adoption for new technologies.

“Cereals is a great opportunity for our members to extend this dialogue and find potential partners and customers. Innovation Insights offers an opportunity to see a snap-shot of the latest developments.”

The new feature comes as a direct result of feedback from the farmer advisory board. As event director Jon Day explains:  “We’ve been working closely with both the exhibitor and farmer advisory board to ensure this year’s event delivers what the industry needs. One of the overwhelming pieces of feedback we have received is the need for increased innovative content.” The  introduction of Innovation Insights meets that need.

Come and join us at 3pm on Day 1 (13 June) in the Innovation Insights Marquee in the centre of the crop plots with AHDB (stand 467) and meet the innovators!

  • 30 MHz – allows real time information about the crop growing environment or storage conditions to be collected automatically from wireless sensors.
  • Agrimetrics – a catalyst for new data solutions across the agrifood sector.
  • Agronomex – provides improved procurement of fresh produce through an integrated sourcing system.
  • Eastern Agri-Tech Innovation Hub – offers farmers more value through novel waste solutions.
  • Express Weather – delivers bespoke weather reporting to improve risk assessment.
  • Fieldmargin – a digital farm map and log book that makes it easier to record and communicate tasks.
  • Germains Seed Technology – improving seed performance with technology.
  • G’s Fresh – using multiple data sources to improve prediction of demand and timing of harvest.
  • Hutchinsons (Omnia) – collates soil, crop and yield data as multi-layered field maps to provide improved decision support.
  • John Innes Centrecombating important combinable crop losses by combining expertise in Brassica genomics, high-throughput phenotyping, bioinformatics and mathematical modelling of biological processes.
  • KisanHub – captures data from trials research and communicates it in real time to researchers and farmers.
  • Map of Agriculture – providing customer insights and market intelligence for agriculture.
  • NIAB – improving root development in wheat to enable better yields with reduced inputs.
  • Olombria – using chemical volatiles to persuade flies to become better pollinators.
  • Outfield – low cost, accurate surveys of land use to deliver high resolution maps for farm management.
  • Prodata – creates alerts and warnings by rapid processing of field data to, for example, improve irrigation or better estimate harvest dates.
  • Rothamsted Research – using earthworms as indicators of soil health.
  • Sentry – uses the latest technology to encourage experienced farm managers to innovate and improve returns.
  • Smart AKIS – collating and disseminating updates on smart farming technologies such as robotics.
  • Stable – helping dairy, livestock and arable farmers manage volatile prices and input costs.
  • Timac Agro – offers a unique type of phosphate that offers improved availability.
  • University of Cambridge; Rural Business Research benchmark your farm performance
  • University of Essex – improving photosynthesis and water use efficiency in wheat and barley
  • University of Hertfordshire – a new prediction system for powdery mildew that gives growers 48 hour warning.
  • University of Lincoln transforming farming with robotics and artificial intelligence.
  • Weather Logistics – state-of-the-art seasonal forecasts providing local insights into flood risk and drought
  • Yagronegotiates better prices for agri chemicals through price checking and benchmarking.

Also visit our members on stands at the show – list of exhibitors here. 

More information about Cereals.

Agri-Tech Archives