Smartbell brings the expertise of an experienced herdsman to an automated dairy system. It is able to detect changes in behaviour by individual animals that may indicate that they are in pain, becoming fertile, pregnant or unwell or not eating. The business plan was a finalist in the non-student category of GROW 2015/16.
Each animal wears an RFID tag which collects data about its movements. The system can detect unusual behaviours and alert the producer.
Smartbell provides early indication of health issues, allowing preventative action, such as separating the animal before it infects others, treatment before lameness etc.
Smartbell will help improve the health and resilience of the herd and reduce the cost of treatment. In farm trials it has been shown to generate revenues of over £40k for a herd of 300 cows.
The founders are Veena Adityan (pictured right at the GROW final), whose previous experience includes the design and deployment of cloud services such as Amazon’s streaming music service, and Jose Chitty, a mechanical engineer with experience in large-scale automation projects.
For more information about Smartbell.