POM flies to the rescue of orchards threatened by lack of pollinators

Published: 23 November, 2017

POM's Tashia Tucker at the 2017 REAP exhibition

POM’s Tashia Tucker at the 2017 REAP exhibition

Hairy flies that mimic the behaviour of honeybees are being conscripted by start-up POM to overcome the dramatic decline in pollinators, it was announced at REAP. The fly ‘body doubles’ are being lured to orchards by pheromones that encourage them to forage among the blossom, pollinating the crop as they do so.

Louis Alderson-Bythell, co-founder of POM, explains: “The numbers of bees and other wild pollinators have been decimated in recent years; although a number of initiatives are trying to boost the numbers of bees, we thought that the role of other pollinators was being overlooked.”

There are a number of species of fly that resemble bees and have hairy bodies that can trap pollen and transport it to the next flower. Their larvae also eat aphids and so have a dual benefit.

Alderson-Bythell was part of a team that entered the RCA’s entry to the 2017 Biodesign Challenge. Their solution uses pheromones to stimulate the fly’s foraging response; these chemicals are released through a series of nodes located through the orchard.

The flies themselves are easy to breed and die at the end of the season so do not need the same degree of care required by bees. POM believes that the large monocultures across California and Australia, which rely on migrant beekeepers, have the most to gain from its pollination system.

POM at REAP 2017Alderson-Bythell says: “Over recent years we have seen flowering starting earlier, before the natural pollinators are inflight, which is creating additional demands on cultivated bees. These travelling bees are also prone to disease as their immune systems are compromised by access to a limited variety of food.

POM is working with leading agricultural research organisations including Imperial College, Rothamsted Research, and NIAB-EMR to develop an Internet-of-things (IoT) system consisting of a network of small nodes spread throughout an orchard. The nodes collect data and curate the behaviour of flies in the field. POM aims to work with natural systems to manage and support rather than exploit local ecosystems.

The start-up’s work originated from the RCA’s entry to the 2017 Biodesign Challenge and is led by RCA graduates Louis Alderson-Bythell, Tashia Tucker and Sam Roots, and current student Greg Swan.

Find out more about POM at or follow them on Twitter: @flypollination