30MHz believes that with technology and real-time data, growers of any size can innovate to become more efficient, sustainable and profitable. Using plug and play wireless sensors which power intuitive, customer-centric dashboards, 30MHz empowers businesses to turn data captured from the physical world into actionable insights at industrial-scale.

The 30MHz Sensor Toolkit works in any environment, the field, polytunnels, greenhouses to cold storage. Capture and manage your real-time data including soil moisture, crop surface temperature, humidity, temperature, light intensity and weather conditions. All it takes is a few minutes and an internet connection.

From cultivation to storage, transport to kitchen, 30MHz smart sensing technology helps agriculture businesses optimise operations across the chain. Customers include Syngenta, Ludvig Svensson, Bejo Zaden, Rijk Zwaan, Proeftuin Zwaagdijk and Kwekerij Moors.
30MHz at REAP 2017


ADAS is the leading agricultural R&D and consultancy business in the UK, with over 60 specialisms including soil science, crop physiology, crop protection, nutrition, horticulture, sustainable supply chains, ecology, economics, policy, modelling, informatics, GIS, web and software development and chemical regulatory compliance.

We work with all parts of the industry to develop innovations and share best practice that improve efficiency, productivity, sustainability, quality and resilience for farmers and the supply chain. ADAS provides information and advice to growers through publications, workshops and one-to-one consultancy.

ADAS has developed its Agronōmics approach to work with groups of farmers utilising precision farming technologies to robustly test decisions and innovations in tramline trials, which we are now offering to clients to complement information from conventional plot trials.

ADAS initiated the Yield Enhancement Network (www.yen.adas.co.uk) to bring farmers, industry and scientists together with common concepts and metrics to share data and ideas for improving crop performance. The YEN is now growing internationally and provides a platform for engagement with farmers, advisers, scientists and industry.

ADAS applies digital technologies to challenges across the environmental, agricultural and rural sectors. We are developing Crop Intelligence Systems that integrate data streams including satellite data, weather data, modelling and smart phone digital images to provide meaningful crop metrics and algorithms for decision support. We are always seeking partners to develop new solutions that could benefit the industry and our clients.


The Agriculture and Horticulture Development Board (AHDB) is a statutory levy board, funded by farmers, growers and others in the supply chain and managed as an independent organisation. Our role is to inspire and provide the tools for our farmers, growers and industry to succeed in a rapidly changing world.

We work with six sectors including cereals and oilseeds, dairy, beef and lamb, pork, potatoes and horticulture to provide industry leading information. We carry out extensive research and development programmes, provide market information and analysis, do export development work, run education programmes and carry out knowledge exchange work with our levy payers aimed at improving efficiency, productivity and sustainability.

You can get involved in our network of farms putting research into practice on-farm through our Strategic Farm programmes or our Monitor Farms, which bring together groups of like-minded farmers who wish to improve their businesses by sharing performance information and best practice.

Come and see us on our stand at REAP 2017 to have a look at and join in on the #soilmyundies underwear burying craze to discover more about your soil health, find out more about earthworms and pick up the latest soils and industry publications.


An easy to use benchmarking app that allows farmers to compare the performance of their crops to others on similar land, and a dashboard for evaluating natural capital are two of the ways in which the Agrimetrics big data platform can be used by industry.

Agri-food data is held in many different formats and places across the industry, Agrimetrics is sourcing the best quality data and reshaping it so that it is in a consistent format and more easily available to those who want to use it.

The Agrimetrics big data platform offers the industry an opportunity to combine data in novel ways to improve performance and create new types of applications and services.

To show how this can be achieved, Agrimetrics has two demonstrators:

The first is an interactive app that pulls information from multiple datasets to create a confidential benchmarking tool for farmers. The underlying data and principles could be used for other types of decision making across the industry.

The second is a dashboard that visualises data analysis so it easy for non-specialists to understand. This example was developed for Defra to show how natural capital indices can be applied to different parishes.
Agrimetrics at REAP 2017

AlphaBio Control

AlphaBio Control is a British/Italian company registered in the UK and with its headquarters in Cambridge. The company was founded in 2011 by four directors, each with significant agri-business industry experience in senior executive roles.

It operates at the forefront of agricultural science delivering effective, low impact sustainable crop protection solutions through innovations derived from forward edge developments in the science of natural chemistry and biology.

Flipper® is a game changing insecticide recently granted registration approval in the UK. It controls a wide range of economically important pests with minimal impact on beneficial insects and pollinators. Flipper’s® active ingredient is derived from the by-product of extra virgin olive oil via a new process that allows extraction of specific unsaturated carboxylic acids using only a process of distillation and fractionation.

Flipper® represents an important development in the challenge to find effective solutions for safer agriculture without impacting the natural environment. Flipper® leaves no detectable residues making it suitable for use at any time during the growing season.
Alpha BioControl at REAP 2017

The British Geological Survey

Founded in 1835, The British Geological Survey, the world’s oldest geological survey, is headquartered at Keyworth near Nottingham. It is the principal supplier of national capability in geoscience. It’s the UK's premier provider of objective and authoritative geoscientific data, information and knowledge for wealth creation, sustainable use of natural resources, reducing risk and the impacts of environmental change.

Over time we’ve surveyed the landscape, producing and refining the geological map of Great Britain, currently in a digital format, with work taking place on 3D representation of Britain’s geology. Applying specialist knowledge and interpretation to the map, we have developed a wide variety of digital data products, addressing numerous social and economic issues facing society and the economy. BGS data is extensively used in property, insurance, construction and environmental management sectors.

However, we constantly seek to apply our knowledge to the new and evolving issues facing British society, environment and business. As such we are interested in understanding how our existing data products might assist the agricultural sector. If there are questions we cannot answer today what data products might we be able to develop going forward to help British agriculture address issues and meet the challenges that lie ahead?
British Geological Survey REAP 2017 web

CropQuant from the Earlham Institute

CropQuant aims to provide a robust and affordable crop monitoring platform for use within a working field environment. It can be used by crop breeders to evaluate crop lines and track their development through environmental changes and can provide a vital tool within the academic phenotyping pipeline.
Earlham Institute


Farmer to farmer rental, on demand.

Our mission is to take inherent inefficiencies out of agriculture, allowing the industry as a whole to increase output from fewer resources. We easily connect farmers so they can share idle machinery without friction.

Farm-r is an online marketplace that allows farmers to rent out their unused farm machinery to farmers who need to use it. This results in improved efficiency and profitability for both businesses.

You can earn money by putting idle machinery to work and save money by renting from other farmers instead of buying. Owners can rent out their machine on its own or with an operator; this increases earning potential and adds a useful service.

You can also search for agricultural contractors on Farm-r, ensuring you always find the best service at the best price.

By creating a free marketplace for farm assets we will enable On Demand Farming, access to machinery at the click of a button. This empowers farm businesses to be lean and flexible and seek efficiency and profit rather than be encumbered by overheads that dictate the way they operate. We look forward to meeting progressive farmers at REAP and showcasing our app.
Farm-r at REAP 2017

Farmneed from Express Weather

An application to promote climate smart agriculture

An innovative, device agnostic platform to deliver bespoke data and content at farm level to deal with weather risk in agriculture. This application is developed through multidimensional research related to crop and weather relationships including disease infestation, agri input management etc. This interactive platform easily connects farmer/grower with other stakeholders in the agriculture value chain.

Farmneed works for all including the individual grower, contract farming entities, agri input companies, agri funding agencies, insurers and even for researchers and academics.

The application allows its subscriber to register themselves based on category including grower, corporate and expert. The simple registration system works on three basic inputs: personal information, location information (geo-tagging) and crop and plot level information. Based on this one-time input, the system gets activated automatically to deliver bespoke content on weather, early warning for disease and pest infestation and on-demand guidance on crop protection, agri input management, soil management etc.

Key benefits:
  • Crop protection
  • Crop management
  • Agri input management
  • Soil and water management
  • Overall sustainable practice in agriculture
Find out more at www.farmneed.com.
Express Weather REAP 2017

Global Crop Improvement Company

Global Crop Improvement Company (GCiC) supply biostimulants and speciality fertilizers bringing high quality products backed by technical research, field trials and the broad market knowledge of our experienced team of experts.

Viscofol Black is a new Humic acid product with unique properties. It is a high-load product with 25% Humate content, made up of 20.5% Humic acid + 4.5% Fulvic acid. The product is naturally extracted by a micronisation technique which means it has micro-particle size making it ideal for foliar uptake as well as being soil applied. Unlike most Humates on the market the product is pH 4.2 which makes it ideal for tank-mixing with pesticides or foliar fertilisers. It is an SC formulation, and humic acid is a natural chelating agent, making it a natural carrier, aiding uptake of the tank-mix partner.

We are also testing the product as a seed treatment, to aid early crop establishment and root growth, and early results on spring cereals in 2017 are very encouraging, with more vigorous crops, and deeper rooting easily evident in the trial plots.

Finally, as it is naturally extracted without chemicals, Viscofol Black also qualifies as an organic product and is certified by OF&G in the UK.
Global Crop Improvement Company at REAP 2017

Ozo Innovations

Ozo Innovations (Ozo) is innovating in post-harvest wash of key crops to:
  • minimise loss
  • increase shelf life
  • improve food safety & nutritional value
Ozo is the lead participant in JadooJal, an Innovate UK funded project with Edinburgh Napier University and University of Nottingham developing Ozo’s Electrolysed Water (EW) for post-harvest washing to reduce spoilage losses and microbial contamination of a variety of fresh produce types. Ozo’s EW solutions have powerful, broad spectrum antimicrobial efficacy and are made in-situ from food approved salts and water. They significantly reduce the use of water, energy and chemicals in food production processes.

JadooJal will test the efficacy of EW against key spoilage/pathogenic microbes on valuable Indian food crops using advanced microbiological and metagenomics approaches to quantify the benefits of reduced spoilage, improved decontamination and shelf life extension.

This is the first stage of a significant programme of research into fresh produce hygiene that Ozo is undertaking as part of an international R&D collaboration.

Visit us on our stand at REAP 2017 to find out how we can help you with your post-harvest hygiene challenges.
Ozo Innovations at REAP 2017

PBD Biotech

PBD Biotech has developed a fast, effective and highly specific test for tuberculosis in animals that detects live bacteria in six hours, providing an unparalleled opportunity for infection control.

Following a presentation at REAP 2016, the technology is now being considered alongside the current ‘gold standard’ for TB testing and has secured significant seed investment. Recently the company won two awards in Canada for 'innovative technology likely to transform animal health and disease management'.

The technology has great potential not only for the control of tuberculosis in the agricultural sector but also as a quality standard to ensure the absence of live bacteria in food and dairy products.
PBD Biotech at REAP 2017


Phytoponics is the UK based startup offing the first large scale deep water culture (DWC) hydroponic growing system to the commercial horticulture sector for growing vine crops such as tomatoes and peppers. The patent-pending growing system combines many integrated growing features for precise growth control in a scalable flexible polymer design that can be efficiently mass-manufactured and installed for lower capital cost than existing systems.

Phytoponics is designed to improve crop yield levels and quality at lower operational and capital expenditure levels, resulting in improved profit and returns on investment for the customer. Phytoponics are currently raising a seed round for £500k and are looking for trial partners before commercial launch in Q4 2018.
Phytoponics REAP 2017

POM (Pollinator and Orchard Management)

POM is an agricultural technology company that creates next-generation farm management tools. Our technology is designed to enhance pollination rates, and therefore crop yields, by working with flies and other wild pollinators.

With populations of wild and domesticated pollinators declining worldwide, there is a pressing need to understand and supplement the role that these creatures play in our food systems. Bees have been far more closely studied compared to flies, and because of this, flies are often overlooked and undervalued as pollinators. Current experimental research is catching up however, and POM is working with leading agricultural research organisations in the UK, including Imperial College, Rothamsted Research, and NIAB-EMR.

POM’s product is an internet-of-things (IoT) system consisting of a network of small nodes spread throughout an orchard. The nodes collect data and curate the behaviour of flies in the field. POM works with natural systems to manage and support rather than exploit local ecosystems.

The start-up’s work originated from the RCA’s entry to the 2017 Biodesign Challenge and is led by RCA graduates Louis Alderson-Bythell, Tashia Tucker and Sam Roots, and current student Greg Swan. Find out more at flypollination.com or follow them on Twitter: @flypollination
POM at REAP 2017


Prodata Weather Systems is an experienced specialist supplier of weather stations and environmental monitoring solutions and offers genuine expertise, highly competitive pricing and a commitment to the best possible service. Based near to Ely, Cambridgeshire, the Prodata weather experts offer an online information guide and, through their online shop, weather stations and accessories to suit every level of expertise.

Prodata have added the impressive new Davis system, EnviroMonitor, to their customer-focused environmental management solutions. EnviroMonitor is a powerful, convenient and affordable system which serves as your reliable “eyes and ears” on the ground. Now you can have an affordable, flexible and rugged system that monitors and delivers the data you need to measure and manage the key environmental elements needed when making important decisions.
ProData at REAP 2017


Managing volatile prices is one of the biggest problems for the world’s farmers.

In the UK, we know that our productivity needs to improve to keep up with our international competitors. A once in a generation opportunity to improve our productivity is happening right now with the incredible growth of agritech. The opportunities are of course incredibly exciting and over the next 5-10 years they will transform our industry. However, a fundamental fact is often overlooked by developers, academics and policy makers.

Increasing use of technology requires increased investment by farmers; and investment requires confidence in the future.

As volatility increases, farmer confidence drops. Farmers need more predictable income to invest in new technology and bankers need reliable income to support a growing industry.

To break through this roadblock, farmers need a simple, affordable and low risk tool to help them manage the effects of volatile prices. A tool designed and built for farmers, rather than financiers.

Stable is a ground-breaking insurance company that uses AHDB indices, together with machine learning and AI to calculate the risk and premiums and then automatically replace a farmers lost income if the index drops.

The Stable initiative was designed by farmers to boost the financial confidence of British agriculture and enable family farms of every sector and size to take full advantage of the agritech revolution.
Stable REAP 2017 web

University of Essex

The University of Essex has a significant impact on the regional economy of the East of England, as well as on the rest of the UK.

The University has one of the UK’s leading plant productivity research groups, and impressive credentials in the area of plant research. Some potential applications of their research include: monitoring techniques to determine crop physiology, performance and plant health; technologies and know-how to manipulate plant growth and post-harvest performance; and genome-wide methods for discovering and exploiting traits for molecular breeding programmes. Furthermore, their specialist research can be applied to increase plant productivity and yield through improving photosynthesis, enhanced plant growth and yield, greater plant water use efficiency and the ability of plants to sense and respond to abiotic and biotic stresses.

The University is flexible and innovative in proposing ideas and working with you to find solutions to your problems. They aim to foster a professional relationship around R&D projects aimed at solving a specific problem or creating a new commercial opportunity.

Find out more at www.essex.ac.uk/business
University of Essex at REAP 2017